Beyoncé Talks About IVY PARK, Formation, Feminism, Business, Motherhood And The Pressure To Be Perfect In New Interview With Elle Magazine Naouel Achouri April 5, 2016 April Is set to be Beyoncé’s month. An upcoming Formation World Tour, a new activewear line, magazine covers and an album slow in coming… In this rare and smart interview with ELLE Magazine Queen Bey opens up on many topics. She gave us more details about her new sportswear brand IVY PARK revealed last week. Building a brand needs preparation, time, dedication. “When you visualize something, you have to commit and put in the work.” And most of all must be aware of what you really want “because I’ve spent my life training and rehearsing, I was very particular about what I wanted” “I’ve been shopping at Topshop for probably 10 years now. It’s one of the only places where I can actually shop by myself. It makes me feel like a teenager. Whenever I was in London, it was like a ritual for me – I’d put my hat down low and have a good time getting lost in the clothes. I think having a child and growing older made me get more into health and fitness. I realized that there wasn’t an athletic brand for women like myself, or my dancers, or my friends. Nothing aspirational for girls like my daughter. I thought of Ivy Park as an idyllic place for women like us. I reached out to Topshop and met with Sir Philip Green [Chief Executive of its parent company, Arcadia]. I think he was originally thinking I wanted to do an endorsement deal like they’d done with other celebrities, but I wanted a joint venture. I presented him with the idea, the mission statement, the purpose, the marketing startegy – all in the first meeting. I think he was pretty blown away and he agreed to the 50-50 partnership.” IVY PARK is all about celebrating women and the bodies they’re in. The collection is made with “breathable fabrics” which will makes you feel “safe”, “covered” and “sexy” at the same time. Beyoncé is also known for “believing in equal rights for men and women towards education, health and sanitation” as we saw it during her MRS. Carter Show World Tour in 2013 with the Flawless performance or her work with organizations as Chime For Change and Global Citizen which help young girls who cannot access to health care, go to school and study like anyone else through programs. “I put the definition of feminist in my song [***Flawless] and on my tour, not for propaganda or to proclaim to the world that I’m a feminist, but to give clarity to the true meaning. I’m not really sure people know or understand what a feminist is, but it’s very simple.. I don’t understand the negative connotation of the word or why it should exclude the opposite sex. If you’re a man who believes your daughter should have the same opportunities and rights as your son, then you’re a feminist. We need men and women to understand the double standards that still exist in this world and we need to have a real conversation so we can begin to make changes. Ask anyone, man or woman, ‘Do you want your daughter to have 75 cents when she deserves $1?’ What do you think the answer should be? When we talk about equal rights, there are issues that face women disproportionately..” And when she was asked what she has to say to those who feel you can’t be a feminist and also embrace your femininity, she answered: “We all know that’s not true. Choosing to be a feminist has nothing to do with your femininity – or, for that matter, your masculinity. We’re not all just one thing. Not everyone who believes in equal rights for men and women speaks the same, or dresses the same, or thinks the same. If a man can do it, a woman should be able to do it. It’s that simple. If your son can do it, your daughter should be able to. Some of the things that we teach our daughters – allowing them to express their emotions, their pain and vulnerability – we need to allow and support our men and boys to do as well.” Being Beyoncé is about being perfect, and it’s a lot of pressure. “It’s about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.” Her eagerly awaiting come-back has drawn a lot of attention, with that new surprise single ‘Formation,’ last February. Many people accused her of being “anti-police” because of her visual. “I mean, I’m an artist and I think the most powerful art is usually misunderstood. But anyone who perceives my message as anti-police is completely mistaken. I have so much admiration and respect for officers and the families of the officers who sacrifice themselves to keep us safe. But let’s be clear: I am against police brutality and injustice. Those are two separate things. If celebrating my roots and culture during Black History Month made anyone uncomfortable, those feelings were there long before a video and long before me. I’m proud of what we created and I’m proud to be part of a conversation that is pushing things forward in a positive way.” She’s the head of the Parkwood company, with “Run the world” as business plan. Being her own boss is quite “exciting”. “Having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.” Well, Mrs Carter has many strings to her bow, but she’s first and foremost Blue Ivy’s mother. Motherhood intensified her desire to make the world better and make things different for future generations. “Of course. Like any mother, I want my child to be happy, healthy and have the opportunity to realize her dreams. I’d like to help remove the pressure society puts on people to fit in a certain box.” The May issue of Elle will be available digitally and in print nationwide on April 19th and Ivy Park goes onsale April 14 at Topshop, Nordstrom and Net-a-Porter. Go Grab them! 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