After her management split from Simon Cowell’s record label, Leona Lewis pushes through with new music. Stylistically the music is more experimental than ever and she serves a sexier new image, as her 5th studio album I AM is released.

 

Speaking on the reason why she decided to leave her first record label, Leona said: “I felt like at that stage all they were doing was holding me back from fulfilling my potential, to ask me to do a covers album was… there was no love in it.”

 

“They weren’t giving me any choice. So no, I said, we’re done now. It’s all good, I’ve still got so much love but we’re done.”

 

“I was ready to do my own album, a studio album again.”

 

After signing with new record label Def Jam and Island for 4 albums, she hit the studio with Tony Gad and Brian Kennedy.

 

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Earlier this year, the british POP star dropped singles ‘Thunder‘ and ‘Fire Under My Feet,‘ which received a mediocre response, however the lead single and first visual did briefly capture our attention.

 

Notable strong titles on this album are ‘Thank You’, ‘I AM’ & ‘Another love song.’ The album seeks to become an important one for Leona’s new-found maturity into womanhood. From this album, do we get what Leona artistically has to offer?

 

With aims for new listeners, the X-Factor winner has targeted the pink pound with new marketing move, making her new album available at a bargain price of 3.99 on gay online dating app Grindr. But she’s not the first, as Madonna offered Grindr users the chance of winning a signed copy of her Rebel Heart album, at the top of the year.

 

Did You Miss It?! Leona tweeted her cover of Kanye West’s single ‘Only One,’ tweeting: “I was quite moved by @kanyewest speech at the VMA’s. In light of this, I would like to share this with you.”

 

 

Leona recently announced on social media that she would do a UK Tour in 2016, saying: “I cannot wait to get out and perform all the new songs for you and some old favourites too!”

 

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What you waiting for, go head and have a listen for yourself, you can purchase it on iTunes, Amazon and Google Play, or right here: if you got the Grindr app!