British Soul Singer Sam Smith launches a collaboration with Balenciaga as he fronts latest men’s campaign.

 

The 23-year-old made an announcement via Twitter that not only will he be the face of Balenciaga’s upcoming Fall 2015 men’s ads but he will also collab for a project named #balxsamsmith.

 

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After losing three stone by eliminating dairy and cutting back on carbs from help of nutritionist Amelia Freer, Sam Smith is showcasing his new slimline figure – as the face of Balenciaga’s new campaign.

 

 

Check out the new Sam Smith X Balenciaga campaign video below:

 

 

Is fashion a good move for Sam Smith?