Say What?! H&M: White Models Carry A More “Positive Image” Team Curtains November 11, 2015 Hennes & Mauritz show us racism is still present in fashion! The swedish clothing brand, H&M, recently opened a new store in South Africa and someone took twitter to ask them why their campaign posters have no black models. Watch: Fans fight in H&M for the Balmain collection The multi-national fashion retail-clothing company responded by insinuating that white models carry a more “positive image” for their brand, saying: “H&M’s marketing has a major impact and it is essential for us to convey a positive image. We want our marketing to show our fashion in an inspiring way, to convey a positive feeling. We work with a wide range of models and personalities throughout all our marketing both online, outdoor and in store. Our marketing policy, campaign productions & work is something we constantly discuss internally and with creative professionals.” Of course, their answer set Twitter on fire, with fan responses such as: @hmsouthafrica so what you're saying is that black people do not convey this 'positive image' you are trying to portray? — Gaby. (@Gabzee_M) November 5, 2015 Now why the f would H&M respond to a question about a lack of Blk ppl in an ad in SOUTH AFRICA by saying "we want 2 convey a positive image" — Brianna Monae (@BriannaMonae) November 6, 2015 I suspect that whoever runs H&M South Africa's twitter account has now been fired. Awkward — Margaret (@MsMEJS) November 6, 2015 The fashion retailer acknowledged the racial response tweets with regret and soon after issued an apology, saying: H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU — hmsouthafrica (@hmsouthafrica) November 5, 2015 But was that too little, too late! Do you think the apology was sincere, or did they say what they truly felt, then later apologise due to the media appeal. Your Thoughts? Share this TEA:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window) You must log in to post a comment.