Hennes & Mauritz show us racism is still present in fashion!

 

The swedish clothing brand, H&M, recently opened a new store in South Africa and someone took twitter to ask them why their campaign posters have no black models.

 

Watch: Fans fight in H&M for the Balmain collection

 

The multi-national fashion retail-clothing company responded by insinuating that white models carry a more “positive image” for their brand, saying:

 

“H&M’s marketing has a major impact and it is essential for us to convey a positive image. We want our marketing to show our fashion in an inspiring way, to convey a positive feeling. We work with a wide range of models and personalities throughout all our marketing both online, outdoor and in store. Our marketing policy, campaign productions & work is something we constantly discuss internally and with creative professionals.”

 

Of course, their answer set Twitter on fire, with fan responses such as:

 

 

 

 

The fashion retailer acknowledged the racial response tweets with regret and soon after issued an apology, saying:

 

 

But was that too little, too late! Do you think the apology was sincere, or did they say what they truly felt, then later apologise due to the media appeal.

 

 

Your Thoughts?